Magnicity is a global leader in urban observation experiences, operating some of the most iconic observatories around the world. With a strong portfolio of high-altitude attractions across major international cities, Magnicity specialises in transforming landmark towers into immersive cultural, architectural and entertainment destinations. 360 CHICAGO is one of its flagship observatories—an experience that combines breathtaking views from the 94th floor of 875 N Michigan Avenue with unique attractions like TILT and CloudBar, showcasing Magnicity’s signature approach to elevating city experiences from above.
Tower & Architectural Features:
- The building (John Hancock Center) reaches a total height of ~1,500 feet (457 m), including its antennas.
- Architecturally distinctive for its X-shaped external bracing, which provides structural stability without interior support columns.
- Built to withstand high wind loads — engineered to sway only a few inches even in strong winds.
- The elevator to the deck is high-speed (96 floors, up to 22 mph).
Experiences & Attractions at 360 CHICAGO
- Observation Deck
- Located on the 94th floor, about 1,030 feet (314 meters) above ground.
- Offers sweeping, panoramic views of downtown Chicago, its skyline, and Lake Michigan.
- The deck is ~17,000 square feet, giving plenty of space to explore and enjoy the vista.
- TILT Ride
- This is Chicago’s highest thrill ride — a patented Magnicity attraction.
- On the 94th floor, a steel-and-glass platform tilts 30 degrees out over the city, giving a unique and dramatic outward lean over North Michigan Avenue.
- TILT is designed to be safe yet exhilarating: the structure is engineered to support very large loads.
- CloudBar
- Located right on the 94th floor next to the observation deck.
- It’s Magnicity’s first “original bar concept”: guests get to sip cocktails, mocktails, or local brews while enjoying the skyline.
- The menu and design are inspired by Chicago neighborhoods, reflecting local culture in a sky-high setting.
- Elevate Gallery
- A rotating gallery that highlights the work of local artists — integrates art with architecture.
Recent & Upcoming Developments
- Magnicity is expanding the 360 CHICAGO footprint: adding 95th and 96th floors to the deck.
- The 95th floor will become part of a multi-story observation deck.
- The 96th floor is being converted into a dedicated event space (for weddings, corporate events, etc.).
- A grand staircase will connect the 94th, 95th, and 96th floors, with dramatic lake views.
Visitor Info
- Location: 875 N Michigan Avenue, Chicago, IL (94th floor)
- Opening Hours: Daily, 9 a.m. – 11 p.m.; last entry is 1 hour before closing.
- Ticket Pricing:
- General admission starts around $29–30 (depending on time/day).
- Add-on for TILT starts at ~$55 for adults, less for children.
